Brand Spotlight: Tenways - A Global Ebike Company for Urban Commuters Explained
Excerpt: Tenways is an ebike company founded in The Netherlands known for its lightweight commuter designs, torque-sensing drivetrains, and minimalist styling. By blending European engineering with efficient Asian manufacturing, the company offers a refined alternative to both premium urban e-bikes and value-driven DTC competitors.
At a Glance
- Founded: 2021, Amsterdam, Netherlands
- Business Model: Direct-to-Consumer (DTC)
- Markets: EU, UK, and expanding to the US
- Models: Urban Commuter, Step-Through, and Touring
- Price Range: €1,399 – €4,499 / £1,399 – £4,499
Overview
TENWAYS is one of Europe’s fastest-growing e-bike manufacturers, combining minimalist design, efficient torque-sensing drivetrains, and urban practicality.
Founded in Utrecht, Netherlands, and supported by manufacturing and assembly operations in Guangdong, China and Manila, Philippines, the company positions itself between premium European commuter bikes and more budget-friendly DTC alternatives such as ENGWE and Fiido.
Since its founding in 2021, Tenways has rapidly gained visibility through strong word-of-mouth marketing, community engagement, and online reviews emphasizing ease of use and stylish design.
Tenways is frequently compared to other DTC commuter brands, particularly ENGWE and Fiido, as buyers often weigh lightweight torque-sensing bikes against higher-powered hub-drive models. If you're deciding between brands or models, you can explore Tenways vs ENGWE, Tenways vs Fiido, and model-by-model comparisons using the Velo Index ebike comparison tool.
You can also compare Tenways models on Velo Index to see how they stack up against other commuter-oriented e-bikes in their price range.
Design and Product Line
Tenways’ lineup focuses primarily on lightweight commuter and urban designs.
Notable models include:
- CGO600 Pro: A single-speed belt-drive city e-bike weighing under 17 kg, equipped with a torque sensor and rear hub motor for smooth, natural assistance.
- AGO X: A mid-drive commuter/tourer featuring a Bafang M410 motor (80 Nm torque), integrated lights, and a Gates belt drive for minimal maintenance.
- CGO009 / CGO800S: Step-through models designed for comfort and accessibility, popular in urban areas across the EU and UK.
Most Tenways bikes feature torque sensors, Gates Carbon Belt drives, and removable lithium-ion batteries concealed within the frame. Battery capacities typically range from 360–504 Wh, balancing range with low overall weight, which for most models sits between 16–23 kg.
Manufacturing and Global Presence
A common question for potential buyers is: “Where are Tenways e-bikes made?”
Tenways bikes are engineered in the Netherlands and manufactured and assembled in Guangdong, China, and Manila, Philippines, with logistics hubs in the Netherlands, Portugal, and the US. This structure allows the brand to blend European design standards with efficient Asian production while maintaining competitive pricing.
Its European and UK websites operate independently, each providing regional pricing, currency, and delivery times.
Tenways has also announced plans to expand its presence in the United States with dedicated distribution beginning in 2026.
Warranty, Support, and Compliance
Tenways provides a limited 2-year warranty covering the motor, electrical components, and key parts, along with a 5-year frame warranty. Regional after-sales service centers operate across the EU and UK.
All models comply with EN15194 certification and meet EAPC regulations, offering pedal assist up to 25 km/h (15.5 mph) with 250 W nominal motors.
Shipping generally takes 5–10 business days in the EU and 7–14 days for the UK.
Models feature removable lithium-ion batteries, typically using Samsung or LG cells.
Warranty Disclaimer:
Details may vary by region; always verify warranty and return conditions on the official Tenways website.
Brand Identity and Market Position
Tenways markets itself as a modern mobility company focused on “riding smarter and greener.”
Its approach emphasizes design simplicity, quality components, and silent torque-sensing rides over raw power or fat-tyre capability.
In comparison to competitors:
- Tenways sits between premium urban brands (such as VanMoof and Cowboy) and value-oriented DTC brands (such as Fiido and ENGWE).
- It maintains a growing community presence, with riders sharing modifications, range reports, and ownership experiences online.
Strengths
- Sleek, lightweight designs for city commuting
- Torque sensors and belt drives across multiple models
- Low-maintenance systems with integrated batteries
- Regional logistics hubs (Netherlands, Portugal, USA)
- Two-year component warranty + five-year frame warranty
Considerations
- Limited model diversity (primarily commuter-focused)
- Smaller production scale compared to legacy European manufacturers
FAQs
Where are Tenways e-bikes made?
Tenways bikes are engineered in the Netherlands and manufactured and assembled in Guangdong, China, and Manila, Philippines, with logistics and distribution hubs in the Netherlands and Portugal.
Do Tenways bikes use torque sensors?
Yes, nearly all models use torque sensors for natural, responsive pedal assistance.
Are Tenways e-bikes legal in the UK and EU?
Yes, all models meet EN15194 and EAPC standards, limiting assist to 25 km/h and 250 W.
How does Tenways compare to ENGWE or Fiido?
Tenways focuses on lightweight, torque-sensing commuter bikes with belt drives, while ENGWE and Fiido prioritize higher-torque hub motors and feature-rich designs. Riders comparing these brands often weigh urban simplicity versus power and versatility. You can explore model-level comparisons using the Velo Index tool.
Does Tenways offer a warranty?
Yes, models include a limited 2-year warranty on major components and a 5-year warranty on the frame. Verify exact terms on the official Tenways warranty page.
Social Media Pages (as at November 2025) and Official Regional Websites
Instagram: @tenways_ebike 51k Followers YouTube: @tenwaysebike 2.5k Subcribers Facebook: @tenwaysbikes 13k Followers X (Twitter): @TenwaysEBikes 1.6k Followers
EU Website: https://www.tenways.com/
UK Website: https://www.tenways.co.uk/
Summary
Tenways represents the next wave of European-inspired, globally produced e-bikes, bridging the gap between design-conscious commuters and practical riders seeking reliable, maintenance-free transport.
By combining European design principles inspired by cycling culture in The Netherlands with efficient Asian manufacturing, Tenways offers a strong alternative to both premium city brands and value-focused DTC competitors.
For buyers seeking lightweight, stylish, and torque-sensing commuter e-bikes, Tenways stands out as one of the most refined DTC options in today’s market.
Image Credit
Official product and lifestyle imagery credit Tenways.
Related reading: Brand Spotlight: ENGWE: a fellow direct-to-consumer e-bike manufacturer offering high-spec folding and fat-tyre models for global riders.