Where Are Moustache E-Bikes Made? French Assembly, Model Names, and the Range
Excerpt: Moustache Bikes is a French e-bike brand founded in 2011 in the Vosges, where every model is still designed and assembled today. The range is built entirely around Bosch drive systems and spans urban, commuter, gravel, road, trail, fat-tyre, and cargo categories at premium price points across the EU and UK.
Moustache Bikes is a French premium e-bike brand, designing and assembling its bikes in the Vosges region since 2011 and building its entire range around Bosch mid-drive systems.
At a Glance
- Founded: 2011, Golbey (near Épinal), Vosges, France
- Company: Cycle Me
- Founders: Emmanuel Antonot and Grégory Sand
- Business Model: Dealer network (independent retailers across Europe)
- Markets: EU, UK, and export (around 45% of production exported)
- Categories: Urban, Commuter, Gravel, Road, Trail, Fat Tire, Cargo
- Drive system: Bosch across the range (Pinion MGU on the Clutch)
- Price Range: £2,299–£7,399 (UK) / €2,499–€8,299 (EU)
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Where Are Moustache E-Bikes Made?
Moustache e-bikes are designed and assembled in the Vosges region of eastern France, where the company has operated since its launch in 2011. Final assembly takes place at the company's factory in Thaon-les-Vosges, a short distance from Épinal, in a modern production site opened in early 2019.
The brand is open about what "made in France" does and does not mean. Assembly, design, and testing are carried out in-house in the Vosges. Drive units and batteries come from Bosch in Germany, which supplies every motor in the range. Frames are produced by external partners: Moustache states the Mardi frame is made in Portugal, and its newer J platform frame is cast in France. The company has steadily relocalised more of the process over time, building an in-house wheel production line in 2020 and bringing the J model's frame production to France following a multi-year industrialisation effort.
All Moustache models are Class 1 EPACs: pedal assist to 25 km/h (15.5 mph), 250W nominal motor output, meeting EN15194 certification and EAPC regulations for the EU and UK.
Overview
Cycle Me was founded in 2011 by Emmanuel Antonot and Grégory Sand near Épinal, after the pair found no European e-bike that matched what they wanted to ride. Antonot had previously worked at Lapierre, one of France's established bicycle manufacturers. The brand takes its name from the moustache-shaped handlebar fitted to its early models.
Unlike many brands that added e-bikes to an existing catalogue, Moustache has only ever made electric bikes. The company grew from seven models at launch to a range of roughly 65, expanded its facilities in 2018 and 2019 to keep pace with demand, and now exports a substantial share of its production across Europe and beyond.
You can compare Moustache models on Velo Index to evaluate motor type, torque, battery capacity, weight, and range alongside other premium mid-drive e-bikes.
Design and Product Line
Moustache organises its range around French days of the week, with a number and suffix system layered on top. The full decode is in the Understanding Moustache Model Names section below. Every model in the range uses a Bosch mid-drive system, paired predominantly with torque and cadence sensing and the Bosch Smart System platform.
Representative models across the range:
- Lundi 27 ES (£2,499 / €2,699): Step-through city model, Bosch Active Line Plus (50Nm), 500Wh PowerTube battery, up to roughly 120 km (74.6 miles) range, 26.2 kg. Shimano MT200 hydraulic discs and a suspension seatpost. Higher trims (27.3, 27.4, 27.6) add Performance Line motors, hub gears, and an Enviolo CVT with belt drive.
- Samedi 28 ES (£2,299 / €2,499): The accessible entry to the range. Active Line Plus (50Nm), 500Wh battery, 700x50C Schwalbe Big Apple tyres, available in step-over and step-through (Open). The Samedi 28.4 steps up to a Performance Line motor (75Nm).
- Mardi 27.2 (£3,099 / €3,399): Step-through commuter, Performance Line BDU34 (75Nm), 540Wh battery, Shimano Nexus 5-speed hub gear. A full-suspension Mardi 27.2 FS version is also offered. Upper trims add belt drive and the Enviolo CVT.
- Xroad ES (£2,499 / €2,699): Adventure-oriented hybrid, Active Line Plus (50Nm), 500Wh battery, SR Suntour fork with 80mm travel, in step-over and Open frames, with a full-suspension Xroad FS 2 above it.
- Dimanche 28 Urban (£3,499 / €3,799): Lightweight urban model at 20.2 kg, Performance Line SX (55Nm), 400Wh CompactTube battery, suspended dropper post. Offered in step-over and step-through (Open).
- Dimanche 29 Gravel 2 (£3,599 / €3,899) and Dimanche 28 Road 2 (£3,199 / €3,399): Drop-bar lightweights at 18.2 kg and 17.6 kg respectively, both on the Performance Line SX (55Nm) and 400Wh CompactTube battery. Upper trims move to SRAM Apex and Apex AXS wireless.
- Trail 150.2 (£3,599 / €3,999): Full-suspension e-MTB, Performance Line CX (85Nm), 625Wh battery (750Wh optional), 150mm travel front and rear, Magura MT5 four-piston brakes, Maxxis Rekon 29in tyres.
- Samedi 26 FAT 4 (£4,674 / €5,999): Fat-tyre model on 26x4.8in Maxxis Minion tyres, Performance Line CX (85Nm), 625Wh battery.
- Clutch SUV 150.7 EQ (£7,399 / €8,299): Premium e-MTB built on the Pinion MGU integrated 12-speed gearbox with a Gates carbon belt drive and a 780Wh battery, in a 29in/27.5in mullet configuration. The flagship of the range.
EU Long-Range Commuter E-Bikes (120 to 150 km Per Charge)
Extended-range commuters with a 120km to 150km stated range, including several Moustache models
Understanding Moustache Model Names
Moustache uses one of the more distinctive naming systems in the e-bike market. Once decoded it is logical: a model name combines a family (a French day of the week tied to a type of riding), a wheel size, a trim number, and one or more suffixes describing the build. Reading them in that order tells you what a bike is for and roughly where it sits in the range.
1. The Family (Day of the Week)
Moustache names each family after a day of the week, with the day standing in for a way of riding:
- Lundi (Monday): City and urban comfort. Upright, practical, everyday commuting.
- Mardi (Tuesday): Commuter and trekking, often with hub gears and full equipment for daily use.
- Mercredi (Wednesday): Children's bikes (Moustache's one non-electric line is a kids' balance bike).
- Samedi (Saturday): Leisure and all-terrain. The broadest family, spanning city, trekking, mountain, and fat-tyre bikes. Crossover and off-road variants such as Xroad and Trail sit under Samedi.
- Dimanche (Sunday): Sporty and lightweight road, gravel, and fast urban bikes.
A Friday (Speed) variant also exists for 45 km/h S-pedelec models. Two recent platforms sit outside the weekday scheme: J, a trekking and SUV platform with a gravity-cast frame produced in France, and Clutch, the premium e-MTB platform built on a Pinion MGU gearbox rather than a Bosch motor.
2. The Number (Wheel Size)
The number directly after the family name is the wheel size, in Moustache's own words. So the Lundi 27 runs 27.5in wheels and the Samedi 28 runs 28in (700C) wheels.
- 20: Small-wheel formats, such as the Lundi 20 Cargo
- 26: Fat-tyre models (for example the Samedi 26 FAT)
- 27: 27.5in wheels
- 28: 700C / 28in wheels (city, road, gravel)
- 29: 29in wheels (trail and mountain, for example the Samedi 29 Trail)
3. The Trim Number
A trailing number, written either as a decimal (Samedi 28.4) or standalone (Xroad 5), indicates the trim level. Higher numbers move up through more powerful Bosch motors, larger batteries, and upgraded transmissions. Moustache's own upgrade paths show the pattern clearly:
- Mardi 27.2 (Performance Line, 540Wh, hub gear) rises to 27.4 (Performance Line PX, 600Wh, belt drive) and 27.6 (Performance Line CX, Enviolo CVT, belt drive).
- Lundi 27 ES rises to 27.3, 27.4, and 27.6 with successively higher-output motors and automatic shifting.
- Xroad runs 2, 4, and 6, and the full-suspension Xroad FS continues to 6 and 7.
4. The Suffixes
Suffixes describe the build and equipment:
- ES: The base equipped trim within a family (for example Lundi 27 ES, Samedi 28 ES), sitting below the numbered trims. Moustache does not publicly expand the abbreviation.
- Open: A step-through frame. The same bike without "Open" is the step-over version.
- FS: Full suspension, as opposed to the hardtail or front-suspension default.
- EQ: Equipped, meaning fitted with full accessories such as mudguards, rack, and lights.
- Speed: A 45 km/h S-pedelec configuration (Friday 27 FS Speed).
- Dual: A dual-battery setup for extended range.
- Trail / 150: The trail e-MTB line; the number (150) is the suspension travel in millimetres.
- SUV: Moustache's trekking and all-terrain category, used on the J and Clutch platforms.
- On / All / Off: Variants of the J platform tuned for on-road, all-road, and off-road use.
Worked Examples
- Samedi 28.4: Saturday leisure family, 28in wheels, trim level 4.
- Lundi 27 ES (Open): Monday city family, 27.5in wheels, base equipped trim, step-through frame.
- Trail 150.2: Trail e-MTB (Samedi 29 platform), 150mm travel, trim level 2.
- Clutch SUV 150.7 EQ: Clutch platform, all-terrain SUV, 150mm travel, trim level 7, fully equipped.
One caveat: Moustache periodically restructures its range, including combining variants into configurable models and splitting platforms (the Xroad became two platforms for 2026). The logic above holds, but exact model numbers and available trims change season to season, so confirm current specifications on the official site or with a dealer.
Warranty, Support, and Compliance
Moustache provides:
- 5-year warranty on frame and fork
- 2-year warranty on motor and battery
- Servicing and support through its network of independent dealers across Europe
Because Moustache sells through dealers rather than direct-to-consumer, buyers benefit from in-person fitting, test rides, and local servicing, but pricing is fixed at recommended retail and availability depends on local stockists.
Warranty Notice: Warranty terms vary by region and dealer. Always confirm current terms with an authorised Moustache dealer or the official regional website before purchasing.
Brand Identity and Market Position
Moustache positions itself in the premium segment, emphasising ride quality, in-house design, French assembly, and the consistency of building its entire range around a single drive-system partner in Bosch. Its messaging centres on enjoyment and everyday usability rather than maximum power or headline specifications.
Within the European market, Moustache competes with brands such as Riese & Müller, Cube, and Specialized in the premium mid-drive space, differentiating on its local production story and its focus on having only ever built electric bikes. Its dealer-led distribution model contrasts sharply with the direct-to-consumer brands that dominate the lower price tiers, and is reflected in both higher pricing and a more hands-on purchase and servicing experience.
Strengths
- Designed and assembled in the Vosges, France, since 2011, with progressive relocalisation of components
- Bosch drive systems across the entire range, with the supporting Smart System platform and long-term parts availability
- Broad category coverage from city and commuter through gravel, road, trail, fat-tyre, and cargo
- Dealer network supporting test rides, fitting, and in-person servicing
- 5-year frame warranty
- Specialist focus: the company has only ever made e-bikes
Considerations
- Premium pricing; the range starts above £2,299 / €2,499 and most models sit well above entry-level DTC competitors
- Sold through dealers rather than direct, so availability depends on local stockists and prices are not discounted online
- "Made in France" refers to design and assembly; motors and batteries are German (Bosch) and frames are produced by external partners, with the Mardi frame made in Portugal and the J platform frame cast in France
FAQs
Where are Moustache e-bikes made? Moustache e-bikes are designed and assembled in the Vosges region of eastern France, where the company has operated since 2011. Final assembly takes place at its factory in Thaon-les-Vosges, near Épinal. Drive units and batteries are supplied by Bosch in Germany. Frames are produced by external partners, with the Mardi frame made in Portugal and the J platform frame cast in France, and more components increasingly produced in France over time.
Who makes Moustache e-bikes? Moustache Bikes is the brand of Cycle Me, a French company founded in 2011 by Emmanuel Antonot and Grégory Sand near Épinal in the Vosges. The company has only ever made electric bikes.
What motors do Moustache e-bikes use? Every Moustache model uses a Bosch mid-drive motor, from the Active Line Plus (50Nm) on city models through the Performance Line CX (85Nm) on mountain bikes. The Clutch SUV uses a Pinion MGU integrated gearbox motor.
What do the Moustache model names mean? Model families are named after French days of the week (Lundi, Mardi, Samedi, Dimanche). Suffixes describe the build: ES is the equipped city specification, FS is full suspension, and Open is a step-through frame. Trailing numbers such as .2, .4, and .6 indicate ascending trim levels.
Are Moustache e-bikes road legal in the EU and UK? Yes. All models are Class 1 EPACs with pedal assist limited to 25 km/h (15.5 mph) and 250W nominal output, meeting EN15194 and EAPC requirements.
Do Moustache e-bikes have removable batteries? Yes. Moustache uses removable Bosch PowerTube and CompactTube battery packs across the range, with capacities from 400Wh to 780Wh depending on model.
Compare Moustache Models on Velo Index
All Moustache models
Compare every Moustache model in the Velo Index database with full specifications side by side.
If you are comparing Moustache against alternatives in the same categories:
UK Mid-Drive E-Bikes Under £2,500
Mid-drive e-bikes under £2,500 sorted by price, including the Samedi 28 ES, Lundi 27 ES, and Xroad ES
EU Long-Range Commuter E-Bikes (120 to 150 km Per Charge)
Extended-range EU commuters with a 120km to 150km stated range, including several Moustache models
Not sure which Moustache model fits your route and budget? The E-Bike Finder matches e-bikes to your commute distance, terrain, and budget across EU, UK, and US markets.
Social Media & Official Websites (as of June 2026)
Instagram: @moustachebikes — 38k followers
Facebook: Moustache Bikes — 45k followers
Regional Websites: • France / Global – moustachebikes.com
• UK – moustachebikes.com/gb/en
• Germany / EU – moustachebikes.com/de/en
Summary
A common question among potential buyers is: "Where are Moustache e-bikes made?" The answer is the Vosges region of eastern France, where Cycle Me has designed and assembled every Moustache bike since 2011, with final assembly at its Thaon-les-Vosges factory. Drive units and batteries come from Bosch in Germany, the Mardi frame is made in Portugal, and an increasing share of components is produced in France.
Moustache occupies the premium end of the European e-bike market, building its whole range on Bosch drive systems and selling through a dealer network rather than direct. From the £2,299 Samedi 28 city bike to the £7,399 Clutch SUV with its Pinion gearbox, the lineup spans almost every category, unified by a consistent drive platform and a French design-and-assembly story that distinguishes it from the direct-to-consumer brands competing on price.
All Moustache models
Compare every Moustache model in the Velo Index database with full specifications side by side.
Related reading: E-Bike Guide: Understanding Specialized E-Bike Naming: a companion guide to decoding another premium brand's model-naming system.
Image Credit
Official product and lifestyle imagery credit: Moustache Bikes / Cycle Me.