Brand Spotlight: FIIDO

Excerpt: Fiido is a Shenzhen-based e-bike manufacturer recognized for its innovative folding designs and value-focused commuter and adventure models. With a global presence spanning Europe, and North America, Fiido combines smart engineering with a direct-to-consumer approach.

Fiido is a China-based e-mobility brand founded in 2017, emphasizing design, affordability, and versatility across its growing global lineup of electric bikes.

At a Glance

Founded: 2017, Shenzhen, China
Business Model: Direct-to-Consumer (DTC) and distributor-supported sales
Markets: Asia, EU, UK, US, CA
Models: Folding, Commuter, Fat-Tyre, Touring, Cargo
Price Range: €899–€2,400 / £817–£2,199 / $399–$1,799

Overview

Fiido has become one of the most recognized Chinese e-bike brands in the mid-range and value segments. Established in 2017 in Shenzhen, China, under Shenzhen Zhihui Technology Co., Ltd., Fiido entered the market with a focus on compact, folding, and commuter-friendly e-bikes.

The brand’s global expansion accelerated after the launch of the Fiido D11 and D12: lightweight folding models that quickly gained popularity through online communities and review sites for their design and price balance.

Today, Fiido sells through official regional websites and logistics partners. The company operates manufacturing and R&D centers in Shenzhen, alongside European distribution via Fiido Europe (eu.fiido.com).

Fiido positions itself as a design-led DTC brand offering reliable performance and functional innovation for commuters, urban riders, and casual adventurers.

For direct comparisons, riders can explore Fiido models on Velo Index to evaluate how they perform alongside similar urban and folding e-bikes.

Design and Product Line

Fiido’s e-bike lineup reflects the brand’s practical yet innovative focus, covering key urban and recreational segments:

Folding and Compact Commuters:
The D11, D12, and C11 series made Fiido synonymous with portable commuting solutions. These bikes feature easily foldable frames, removable batteries, and efficient 250 W hub motors.
Urban and Lightweight Models:
The C21 and Air series showcase Fiido’s evolution toward minimalism and advanced engineering. The Fiido Air: with a carbon-fiber frame and torque sensor, targets riders seeking lightweight, premium urban mobility at under 14 kg.
Adventure and Fat-Tyre Range:
The M1 Pro, Titan, and Nomads models serve the all-terrain and long-range categories, equipped with hydraulic brakes, suspension systems, and larger-capacity batteries (up to 696 Wh).
Cargo and Utility Models:
The brand’s Titan and Nomads variants also extend into cargo and touring capability, broadening Fiido’s appeal beyond city commuting.

Across these ranges, Fiido maintains a consistent focus on torque-sensor integration, hydraulic braking, and removable batteries, aligning it closely with European e-bike standards.

Manufacturing and Global Presence

Fiido’s e-bikes are designed and assembled in Shenzhen, supported by dedicated R&D and quality-control teams.
The company emphasizes proprietary frame development, in-house electronics, and partnerships with suppliers such as DMEGC, EVE, and BAFANG for batteries and drive systems.

Regional operations include:

Fiido Europe: logistics and service based in Europe
Fiido US: distribution through official online channels and Amazon

This global network allows Fiido to offer localized shipping and warranty services, improving accessibility compared with many entry-level import-only brands.

All EU and UK models adhere to EN15194 standards and are classified under EAPC regulations (250 W motor, 25 km/h assist limit).
North American models may feature throttle assist and Class 2 or 3 compliance depending on state requirements.

Warranty, Support, and Compliance

Fiido provides a two-year warranty covering core electrical components: motor, controller, and battery, along with a 3-year frame warranty.
Service is handled through official regional websites, supported by warehouses in Europe and the US.

Typical delivery times:

EU/UK: 3–8 business days
US: 5–10 business days

Replacement parts, accessories, and firmware updates are distributed through the Fiido Support Portal and official stores.

Warranty Notice:
Warranty terms and return policies vary by region. Always verify the latest details on the official Fiido website or authorized distributor before purchase.

Brand Identity and Market Position

Fiido differentiates itself through engineering-first affordability: delivering performance-focused e-bikes without inflating costs through retail markups.
The company’s messaging centers on innovation, simplicity, and mobility freedom, appealing to riders seeking independence and practicality.

Its rise parallels other new-generation Chinese DTC brands like Engwe and ADO, though Fiido maintains a stronger emphasis on design aesthetics and lightweight engineering.

The brand has collaborated with industrial design teams in Asia and Europe to refine ergonomics, integration, and frame geometry: resulting in awards and recognition.

Fiido continues to expand its range with the Titan Cargo and Air Carbon, signaling a shift toward higher-end materials and refined build quality while retaining competitive pricing.

Strengths

Wide model range covering commuter, folding, touring, and cargo segments
Strong value proposition relative to component quality
Emphasis on design, user experience, and compact form factors
Increasing adoption of torque sensors and hydraulic braking
Accessible global shipping with EU and US warehousing

Considerations

Limited physical retail or test-ride availability in most regions
Occasional variations in support responsiveness between markets
Earlier models lacked the integration and refinement of recent releases

FAQs

Where are Fiido e-bikes made?
Fiido designs and assembles its bikes in Shenzhen, China, with global distribution through EU and US warehouses.

Are Fiido e-bikes legal in the UK and EU?
Yes. EU and UK versions meet EAPC standards (250 W motor, 25 km/h limit). US models may include throttle assist and different speed classifications.

Do Fiido e-bikes have removable batteries?
Yes. Most models feature removable lithium-ion batteries, with some newer designs using hidden or frame-integrated units.

What is Fiido’s warranty coverage?
Typically two years on electronics and three years on the frame, though this can vary by region or model. Always check current terms before purchase.

Social Media & Official Websites (as of November 2025)

Instagram: @fiidoebike: [67.6k Followers]
YouTube: @FIIDOEbikeOfficial: [8.7k Subscribers]
TikTok: @fiidoebikeofficial: [2.9k Followers]
Facebook: @FiidoTechnology

Regional Websites:
• Global – fiido.com
• Europe – eu.fiido.com
• US – us.fiido.com • UK – uk.fiido.com

Summary

Fiido has evolved from a small Chinese startup into a well-established global brand that combines innovation, affordability, and modern design. Its continued investment in R&D, expanding model diversity, and growing service infrastructure position it as one of the most balanced choices in the mid-range e-bike market.

For riders comparing urban, folding, or touring e-bikes, Fiido offers a distinct blend of engineering value and everyday practicality.

See also: Brand Spotlight: Tenways for insights into another modern DTC e-bike manufacturer focused on belt-drive design and European styling.

Related reading: Brand Spotlight: ENGWE: a fellow direct-to-consumer e-bike manufacturer offering high-spec folding and fat-tyre models for global riders.

Velo Index